Sharjah, the UAE | 2025 | 40 sq.m

Architects: Ruben Movsisian, Daniil Savinskiy, Artem Lebedev, Polina Dyachenko

Photographer: Žiga Mihelcic

Blu is a carefully curated gastronomic project that blends tradition with contemporary design. After successfully establishing itself in Dubai, Blu is now expanding to Sharjah, launching its first pop-up location, where flavor, atmosphere, and concept come together to create a seamless branded experience.

At the heart of Blu’s architectural concept lies the shape of a pizza box, scaled into an architectural space. The façade is composed of modular square panels, forming a rhythmic geometry that emphasizes the brand’s premium status and gives the space a sense of visual precision.

A bold orange accent pays homage to Sharjah, Blu’s new location. Intentionally offset from the main volume, it adds a sense of dynamism and freshness to the design. This approach creates an impression of movement and lightness, reminiscent of a slightly shifted pizza box—an expressive touch that strengthens the brand’s identity while reflecting its playful yet thoughtful character.

A panoramic window seamlessly connects the interior with the outside world, making the pizza-making process an engaging visual experience. This design choice enhances the sense of openness, involvement, and transparency, reinforcing Blu’s philosophy: an honest, high-quality, and inspiring gastronomic product.