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Migliore+Servetto for Poldi Pezzoli Museum, Milan

Migliore+Servetto for Poldi Pezzoli Museum, Milan
Nicola Colia

Migliore+Servetto designs the Exhibition and Graphic Design project for the new exhibition at the Poldi Pezzoli Museum in Milan, "The Seduction of Colour. Andrea Solario and the Renaissance between Italy and France"

The Milanese design studio Migliore+Servetto has conceived the Exhibition and Graphic Design project for the exhibition "The Seduction of Colour. Andrea Solario and the Renaissance between Italy and France", a retrospective curated by Lavinia Galli and Antonio Mazzotta.

photo_credit Nicola Colia
Nicola Colia

In the spaces of the Poldi Pezzoli Museum in Milan, 30 works from prestigious collections in Italy, France and the United Kingdom tell the story of the evolution of the artistic career of Andrea Solario, master of the Lombard Renaissance. Carried out on the occasion of the 500th anniversary of his death, the project is the result of a scientific collaboration with the Louvre Museum.

photo_credit Nicola Colia
Nicola Colia

The installation design involves a light intervention within the rooms on the ground floor of the housemuseum, introducing inclined central partitions to define a fluid path in three different environments dedicated to the Venetian, French and Milanese periods respectively, preceded by an introductory space.

photo_credit Nicola Colia
Nicola Colia

The intervention on the architectural box is characterised by the use of burgundy for the walls, for the central partitions and for the shade of the flooring. This classic and intense colour scheme takes up the colours of the museum's rooms, creating an enveloping container-frame and giving rise to a sort of box effect in which people can immerse themselves.

photo_credit Nicola Colia
Nicola Colia

Within this homogeneous set, the works are highlighted by the presence of a double-inclined backdrop in a blue shade. The vertical plane behind them welcomes groups at times while isolating other ones, thus defining a rhythm of reading and meaning with respect to their positioning. The inclined plane, on the other hand, which encompasses the works from above as if to create a space of respect and distance from the surroundings, contains a precise lighting system that defines the role of light in interepreting the works.

photo_credit Nicola Colia
Nicola Colia

In addition to supporting visitors' understanding of the works, the graphics on display invite them to immerse themselves in the historical context of reference by comparing drawings and maps with the texts. The choice to add the different signatures used by the artist throughout the various phases of his life, from youth to the years of maturity, to the backdrops also goes in this direction.

photo_credit Nicola Colia
Nicola Colia

"We intervened with a lightweight design that outlines a path composed of accents and pauses, to leverage visitors' emotional intelligence and allow them to enter into the experience of knowing and studying Solario's work in-depth" - commented Ico Migliore and Mara Servetto.

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